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Some businesses start in boardrooms; PlayLab began on a beach, at a moment of uncertainty. As a founder questioned his next move, two children approached, eager to build a sandcastle. With nothing to lose, he joined them, watching as their creativity turned simple grains into something extraordinary.

In that moment, he realized—play isn’t just fun; it sparks innovation, builds resilience, and transforms the ordinary into the exceptional. That insight became PlayLab, a company built on the belief that the best ideas don’t come from boardrooms but from moments where curiosity meets possibility.