Why We Play

About our company and why we do what we do.

Our Mission

We seek to redefine play by reimagining work and redesigning the human experience.

Our Values

We seek to redefine play by reimagining work and redesigning the human experience.

MY SELF • how I show up

Be Playful

Tune in to your fun frequency.

Be Present

Bring your conscious self.

Be Positive

Tap in to good energy.

MY WORK • what I do with it

Be Creative

Expand your imagination.

Be Consistent

Lean in to the work.

Be Committed

Do whatever it takes.

MY PEOPLE • how I share it with others


Encourage diversity of thought.

Be Empathetic

Feel what others are feeling.

Be Engaging

Build unbreakable bonds.

Our Story

Eight years ago on a beach, two kids asked a man struggling with depression if he wanted to play. Their infectious nature could elicit only one response — a wholehearted YES! From there our founder went down the rabbit hole of his own imagination and PlayLab had its origins.

Since then, over 250 companies or individuals have been transformed by the unique and proprietary PlayLab process. Unlike other personal and professional development programs, which tend to be content-based and rigidly structured, we are driven by a context-based experiential approach. This design provides an opportunity to literally experiment with play as a catalyst for creating thriving lives and healthy workplace environments.

From focus groups and community forums to social networks and international efforts, PlayLab has already left its mark in North America, Europe, and Africa. We have recently pivoted our business focus with an emphasis on providing tools and resources through the multifaceted modality of play. For us at PlayLab, play is not an event, it’s an environment.

With team members based in Honolulu, San Diego, and New York City, our company has been an eight-year experiment and is positioned to be a forerunner in the quest for healthy and creative workplaces.

We invite you to join us on the playground and experiment with play!